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Be Consistent with your URL
Did you know that you can have a wide variety of URLs for each page on your Website? Did you also know, being inconsistant with these URLs you can be wasting your time?
It takes a lot of time to build websites, do link exchanges, create blogs, and post to forums. Doesn't it make sense to maximize your efforts?
Here is an example of the different types of URLs your website's homepage can have.
Which is the better link?
Any one of these is ok to use. Just be consistent.
Why is being consistent better?
Search engines see each of these versions as separate pages. When your links lack consistent uniformity, you split the link popularity among these different URLs.
While you should not be penalized for linking this way, you are reducing the effectiveness of your efforts.
It is important to remember, this basic concept holds true for internal links, as well as, external inbound links.